Launch parties are among the most exciting events in the corporate world. You get to hang out with the VIPs in a more cordial manner, meet new people, and celebrate all throughout. This is because launches are meant to be festive, but in a formal sort of way.
But while they seem to showcase the fun-filled extravaganza, launch events require tedious planning and organizing. Apart from celebrating a specific cause, launch parties are held to impress the guests. You are presenting a new product or service, and this means you need to get the nod of your audience as they witness your masterpiece for the first time.
So how do you exactly ensure that your launch party will be a success? Here are the basics that you need to master:
- Have a concrete purpose for the launch.
Launch parties are like coming out parties. You present a new product or service to your guests, just like when a debutante goes out and is presented by her parents to the important members of the society-that this lady has a reputation of class and credibility, something you want your guests to see in your product as well.
Before anything else, it is important that you have a strong purpose for the launch. If you are confident enough to make the world know about your product or service, then give them a solid reason why you feel that way-with that purpose, your audience will realize that your product or service is a hot item to purchase, and that the launch party was worth their time.
- Find an equally reputable venue.
When doing a launch party, it is also essential that you hold the event at a reputable venue. Who would want to attend a product launch at a dirty and murky part of the city, right? It is a must that you choose a venue that not only represents your brand accordingly, but also gives your guests the sense of being important and valued.
You may want to check out venue rentals in Singapore that showcase an air of class and elegance, as these help in building a good reputation for your brand and product. By doing the launch in these types of venues, the more enticed your guests become as event comes near.
- Make sure the logistics are met.
When doing a launch, you should make sure that all the logistical needs are rendered by your team and your partner establishments in a timely manner. These include the audio-visual setups, the food, seating and layout, and security measures. Venue rentals in Singapore usually cover these logistical needs in their packages, thus you don’t have to worry too much about securing these items on your own.
Launch parties are not always intended for everyone, thus you have to be strategic in your invitation process.
Of course, the guests prioritized to attend are the company’s VIPs, such as the board of directors and trustees, the CEO, and other representatives of the upper management. You may also want to invite celebrities whom you are eying to be endorsers of your goods and services so that they are able to get to know more about your goods.
Invitations should be sent a few months prior to the launch event. You may hand out printed invites to your product partners and close friends, or set up an events page on social media wherein you can provide the latest updates about your launch.
Once you have sent out your invitations, you may want to track down your confirmed guests to ensure that they are coming to your event. You can do this by sending them messages privately not only via social media, but also in person, or through phone.
Lucy is a fashion blogger with an interest in all things style-related. She loves trying out different styles and adapting them to her own life; she also likes to share what she’s learned along the way.